Across Australia’s fiercely competitive business landscape, your brand presentation isn’t just a logo — it’s a strategic business tool. Whether you’re launching a multi-venue group, your brand design must be:
Across Australia’s fiercely competitive business landscape, your customer-facing design language isn’t just a logo — it’s how people decide to engage or ignore. Whether you’re launching a multi-venue group, your brand design must be:- Memorable while flexible
- Designed for real-world application — from aprons to avatars
- Able to evolve over time without losing recognisability
That’s why goldroom.io provides hospitality-first branding systems that focus on more than looks — they’re built for performance.
What is brand design?
- A complete system of visuals, language, and tone
- Includes logo, colour palette, typography, iconography, textures, photography guidelines, signage rules, and more
- Your first impression — before the food, service, or product is ever experienced
goldroom’s brand design offering includes:
- Guidelines for horizontal, stacked, and responsive formats
- Contrast ratios for readability on menus and signage
- Typography sets: headline, body, accent fonts
- Branded overlays for content creation
- In-venue brand applications: signage, walls, menus, uniforms, packaging
Who it’s for:
- Franchise systems seeking scalable visual assets
- Multi-location venues needing localised expression
- Pop-ups or events requiring high-impact, short-term branding
goldroom doesn’t just design for beauty — we design for:
- Operational reality: prep time, lighting, printing timelines, staff onboarding
- Adaptability: day-to-night shifts, seasonal changes, event mode
- Retention: guest memory recall, photo tagging, loyalty connection
Every brand system from goldroom includes:
- Full brand identity guide in PDF and editable formats
- Editable templates for menus, signs, stories, ads, reels, profiles, thumbnails
- Photography guidance: moodboard, angle direction, model positioning
- Voice and tone direction (optional)
Additional layers (by request):
- Wayfinding systems and iconography sets
- Environmental branding layouts: bar fronts, backdrops, POS zones
- Franchise localisation toolkits
Why goldroom?
- Built by and for hospitality brands — not generalist agencies
- Designs are tested live inside real venues before rollout
- We support rollout with templates and training
Use cases:
- A single-site restaurant needing a scalable identity
- A hotel bar refreshing brand presence post-renovation
- A delivery-only kitchen needing a digital-first brand toolkit
What you get:
- All logo files in multiple formats
- Support from AU-based designers post-launch
How to begin:
- Book a strategy call and share your goals and inspirations
- Choose from base identity, full identity, or full brand + content system
- Receive your first presentation within 5–7 restaurant digital signage australia business days
goldroom.io — where hospitality brands get designed for the real world.